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Latest Titles in Books
An advertising professional tells how to use advertising to give brands the celebrity status they need for success in today’s cluttered marketplace. This book examines the present structure of advertising institutions, its explicit mechanism of social control, and control exerted over advertising. It examines advertising as a form of communication in contemporary society and places it in its wider, cultural and economic context.
E-Commerce or electronic commerce, a subset of e-business, is the purchasing, selling, and exchanging of goods and services over computer networks (such as the Internet) through which transactions or terms of sale are performed electronically. Contrary to popular belief, e-commerce is not just on the Web. In fact, ecommerce was alive and well in business to business transactions before the Web back in the 70s via EDI (Electronic Data Interchange) through VANs (Value-Added Networks). E-Commerce can be broken into four main categories: B2B, B2C, C2B, and C2C.
This book is primarily for the members, managers and volunteers of big and small Society, Trust and NGOs who seek an understanding of the basic content of international and domestic laws and generally accepted governance principles affecting their civil society sector. The development practitioners and students of humanity and social change may also find it a useful introduction to the subject.
This reference covers all laws, principles and practices of Drugs and cosmetic industry to address globalization of products. The laws covering are from governmental regulations and efficacy testing. This book is more comprehensive and easy to refer concise and coherent notes that are illustrative as well as instructive.
Mass media refers collectively to all media technologies, including the Internet, television, newspapers, and radio, which are used for mass communications, and to the organizations which control these technologies. They also play a large role in shaping modern culture, by selecting and portraying a particular set of beliefs, values, and traditions as reality. That is, by portraying a certain interpretation of reality, they shape reality to be more in line with that interpretation.
Business Organization refers to how a business is structured. The business organization is defined in the bylaws when the business is formed with the name and contact information of those who own and run the company with their roles defined. The bylaws state the purpose of the organization and what it does. A sole proprietorship does not have bylaws because one person owns and controls the business. Corporate law deals the formation and operations of corporations and is related to commercial and contract law.
This book describes that how conservation law and politics in vogue since Britist time has pleasant effect on the life of marginalized people. Conservation of forest is certainly a necessity that requires to be addressed as a priority. For the survival of human beings, a holistic approach is required to be adopted as regards protection of the plant kingdom as well as the wildlife with regard to the peaceful and mutually beneficial co-existence of all. Towards achieving this many legislation have been enacted in India and elsewhere.
Tourism is an activity done by an individual or a group of individuals, which leads to a motion from a place to another. From a country to another for performing a specific task, or it is a visit to a place or several places in the purpose of entertaining which leads to an awareness of other civilizations and cultures, also increasing the knowledge of countries, cultures, and history.
